Communicators, look to “Game of Thrones” for PR campaign motivation.

The series has a dedicated fan base, characters with wide appeal, captivating story lines and something new every season.

Try out these five tips inspired by the show:

1. Create buzz.

Capture the “fandom” wave by learning what makes your client stand out to its audience.

“Game of Thrones” fans are fanatics. You might not reach that level of enthusiasm for a client’s industry, but creating buzz garners new followers and
promotes more content.

2. Less is more.

People want what they can’t have.

Viewers wait impatiently for each season premiere of “Game of Thrones” because HBO produces intriguing content.

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Instead of posting mediocre content on a daily basis, focus on making your articles, videos and images exceptional. Your client and your client’s followers
will flock.

3. Like the North, your customers will remember.

Top-notch customer service is hard to forget. Remember the little details of your customer’s daily lives; it can make a big difference in the long run.
Your customers will remember how you treat them and will become more loyal because of it.

4. Take a page from Petyr Baelish’s book.

Don’t let your feathers get ruffled. Instead, plan three steps ahead.

Doing so can make you ready for pretty much everything, helping you capitalize on opportunities.

Petyr Baelish (Littlefinger) always knows what’s going on in a complicated story, and seems to be several steps ahead of everyone in Westeros.

Having all the facts in your back pocket can make you the best advisor to your clients.

5. Tailor your message

Daenerys Targaryen meets many different people throughout her journeys. She has continually conquered each new obstacle, but for the past two seasons, her
inability to compromise and cater her message to meet audiences’ needs has hindered her success.

When pitching client material, make tailor it to meet different audiences. In doing so, you can conqueror journalists’ hearts—and those of their
readers—with ease.

What insights have you learned from the show?

Emily Anderson is an assistant account executive for JonesPR. A version of this article originally appeared on the firm’s blog.

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