The National Basketball Association is the latest brand to throw its weight behind virtual reality.

Each week, the league will broadcast one game using the burgeoning technology. The first matchup will be a free preview of the Sacramento Kings and the San Antonio Spurs on Oct. 27. The service is an added bonus to anyone who subscribes to the NBA League Pass.

NBA Digital is teaming up with NextVR to bring what the NBA calls, “The first regular schedule of live games delivered in VR by a professional sports league.”

The broadcast will have dedicated announcers, multiple camera angles and VR-optimized graphics.

Marketers should pay close attention here. Most brand managers wouldn’t dream of putting out a video these days that wasn’t shot in high-definition. Sports leagues were some of the earliest adopters of HDTV.

RELATED: Learn to produce newscast-ready video and B-roll that media notice and fans share.

Outside of the sports world, several brands have started to experiment with the technology. Earlier this year, The Verge published a 360-degree VR interview with First Lady Michelle Obama that garnered more than 400,000 views.

McDonald’s, TopShop, Marriott and others have also launched campaigns around VR. The NBA getting on board should be a sign that this trend is on the cusp of going completely mainstream.

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