The news media help shape public opinion on nearly every issue. A basic understanding of the interviewer’s job and a few interviewing techniques can increase your effectiveness in communicating key messages in interviews. Media interviews can make or break a marketing campaign. Effective interviews can bring you in front of a new and larger audience than you’ve ever had before, but a bad one can harm even the most coveted, hard-earned reputation. Gold Strike PR are seasoned PR strategists who will help coach you into mastering your media interviews.