• 3 ways to jump-start your PR career
    Standing out from co-workers and earning the respect of your boss can be crucial elements of a successful PR career. Whether you’re a recent college graduate or someone entering the public relations industry from a similar field, there are a few behaviors that new PR pros can immediately put into practice to impress their... Read more »
  • SEC Twitter account wasn’t hacked—its manager just likes dad jokes
    When an organization other than Wendy’s or Taco Bell increases its Twitter sass, social media users might expect its been hacked. That assumption isn’t always correct, however: Even serious organizations can have fun online. On Tuesday, entrepreneur Mark Cuban took issue with tweets that came from the Securities and Exchange Commission’s official Fort Worth account, pointing... Read more »
  • Know the nuances of pitching online versus print outlets
    Here’s the long and the short of it. Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, keep in mind that long-lead (print) media and short-lead (digital) media have different requirements when it comes to putting together a story. Though some will vary from outlet to... Read more »
  • Internal comms takeaways from the sports world
    Athletes say victories start with hard work, practice and training—but what about communication? It makes a bigger difference than you might think in sports and business alike. Every sports franchise—like every company—has a distinct communication culture. Some, like the New England Patriots, keep a tight lid on everything: Less is more; no distractions. This flows from Bill... Read more »
  • Why exceptional health content matters more than ever
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    More than 70 percent of consumers have searched the internet in the past year to find information on health-related issues for themselves or a loved one. The journey continues on social media, says Michael Del Gigante, founder of MDG Advertising. His infographic says health care... Read more »
  • The most cost-effective way to grow as a communicator in 2017
    “There’s no money in the budget.” “Travel is so expensive.” “I just don’t have the time.” These are just a few reasons why many communicators put professional development on the back burner for months—even years. You want to excel in your career and show the world what you’re capable of, but who has the time or... Read more »
  • 8 changes to make your content more engaging
    More than 2 million blogs are posted every day, and 300 hours of video are uploaded to YouTube every minute. It can’t all be great. So, how do we create a content strategy that cuts through the noise? How do we generate content that excites and inspires our audience? Most important, how do we use... Read more »
  • Brand storytelling earns high traffic
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  • 30 jobs in the PR and marketing world
    It’s summertime, which for a lot of people means it’s time to find a patio and sip a favorite beer. Thanks to the craft beer revolution, the options for finding the perfect brew are extensive. The number of craft breweries in the United States more than doubled from 2012 to 2016, according to the Brewers Association,... Read more »
  • 5 industry leaders name their top PR success metric
    What matters most in public relations? It’s a puzzler that falls somewhere between achieving world peace and figuring out how to peel a hard-boiled egg in one fell swoop. To shed light on this contentious topic, we asked five data-driven PR professionals: What is the most powerful PR metric you use to gauge campaign success? RELATED:... Read more »