• Infographic: How Pinterest can help you drive sales
    Is Pinterest worth your time and effort? PR pros know that the social media platform offers a wide range of opportunities for pushing your message. Now, Pinterest says, marketers should consider getting in on the action. In a published survey, Pinterest asserts: Compared to other sites, Pinterest is more likely to impact what people buy. When we... Read more »
  • Marketers offer fresh content and freebies for first day of spring
    They might get snow instead of showers for people’s flowers—but many brand managers are celebrating the first day of spring. As marketers gear up to attract eyeballs on March 20, a few chains—noticeably Dairy Queen and Rita’s Italian Ice—are giving away free stuff. Dairy Queen is offering small cones: I am #FreeConeDay. Coming to your DQ... Read more »
  • 3 ways to spot fake micro-influencers on social media
    More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products. It’s a smart strategy, given that micro-influencers have a much closer, more genuine relationship with their followers. The only problem is how easily micro-influencers can fudge their numbers so it... Read more »
  • 5 types of tools for freelance PR pros and digital agencies
    This article originally ran on PR Daily in March of 2017. With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig. In January, Forbes reported: There are 53 million freelancers in America today. By 2020, 50% of the U.S. workforce will... Read more »
  • Uber offers condolences after autonomous vehicle fatality
    Can Uber avoid public condemnation this time? The company has been testing autonomous vehicles around North America, and one of its vehicles struck a woman walking her bicycle across a street in Tempe, Arizona. She was taken to a hospital, where she died of her injuries. Uber quickly took actions after the accident but has... Read more »
  • Q&A: How to build relationships with senior reporters
    How can PR pros develop their media contacts into lasting friendships? To get the bottom of this problem, we talked with Devin Banerjee, the senior editor of financial services at LinkedIn and former Bloomberg reporter who spent seven years covering private equity deals. Want to know what PR people just do not understand about... Read more »
  • Study: Workers waste 32 days per year juggling tech, app overload
    American workers typically get just two weeks’ vacation per year, but a jarring number of them are frittering away twice that amount of time. According to research procured by RingCentral, 69 percent of workers waste upward of 60 minutes a day “navigating between apps,” which adds up to 32 days a year. That’s more... Read more »
  • How communicators can beat the content crunch
    Whether you work in internal communications, PR or marketing, you’re probably feeling the pressure to produce more content. You’re expected to produce better content more frequently—with fewer staffers and a smaller budget. There’s more you can do to keep up than just increasing your coffee intake. Follow these tips to ensure you’re able to create... Read more »
  • A tipple of Irish inspiration for writers and communicators
    Ireland is a country about the size of West Virginia (or Sierra Leone, if you prefer), but its cultural influence on the world has been enormous. Dave Barry describes Ireland as a “medium-sized rural island that is slowly but steadily being consumed by sheep,” yet creatively speaking, the Irish are giants. You’d be hard pressed... Read more »
  • Prove you’re a media relations expert
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