• The 5 most popular stories on PR Daily this week
    Here are the five most widely read stories this week on PR Daily: <pr em="" daily How to pick the perfect media channel Chipotle scrambles after 'Supergirl' star says he 'almost died' 5 ways to ensure your brand sticks out in a crowd ... Read more »
  • How to address negative comments and reviews
    Communicators are adept in the art of responding to negative online reviews. It’s a well-known super power; however, how do you respond to online reviews when you can’t really respond? In some industries—health care, finance or legal services—privacy laws stipulate that a company can’t respond to online reviews because doing so would violate the reviewer’s privacy. For... Read more »
  • 3 PR and marketing lessons from CarMax’s answer to viral video
    What started as an idea to satirically advertise his girlfriend’s car turned into marketing gold. On Nov. 2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned. Lanman used car commercials’ serious tone for his mock ad’s inspiration, and the video has racked up more... Read more »
  • 4 guiding questions for reaching millennials
    Marketers have a millennial problem. According to a study by the McCarthy Group, 84 percent of millennials don’t like or trust traditional advertisements. Sean Foster, CEO of marketing platform Crowdtap, spoke about the situation during a panel discussion at Social Media Week. “Fundamentally, our relationship with consumers is broken,” Foster said. In today's fast-paced world,... Read more »
  • Let the 4 ‘friendlys’ be your content creation guide
    Is your content friendly, or hostile? It doesn’t matter whether your audience is external or internal. These four “friendlys” are musts as you craft content for today’s reader: 1. Mobile-friendly In 2011, more than one-third (35 percent) of all U.S. adults had a smartphone. Today, that number is closer to 70 percent—though for younger adults (18–29)... Read more »
  • Franken sex scandal: Damning optics and a tepid first apology
    Another woman has come forward with a story of sexual misconduct—against a surprising target. This time the accused is Democratic junior U.S. senator from Minnesota and former “Saturday Night Live” cast member Al Franken. The progressive politician took two tries to find the proper response—and some still find his statements lacking and are calling for... Read more »
  • Can PR pros capitalize on the podcasting craze?
    There are no easy wins in PR. Practitioners wear many different hats and are often caught in the middle between clients, bosses and media outlets. Everyone wants something done yesterday, and they want it done perfectly. Clients want more exposure for their organization; bosses want more revenue for the company; media... Read more »
  • 7 crucial factors in preparing for that internal speech
    The basketball arena is rented for the all-employee meeting. The speechwriter, producer and lighting crew are sweating the last-minute details. The principal, however, can't seem to focus on the big event. Not to worry. I've done these things before. How to light a fire under your bigwig? Show her the venue, says... Read more »
  • Ragan Training makes it easy to offer new ideas
    It’s hard to keep your tactics fresh. You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and everyone seems to have aged overnight. Your team is in a slump; upper management wants to try a “new approach.” You know you have to innovate, and the... Read more »
  • How to use your PR background at Thanksgiving
    Many PR pros await Thanksgiving festivities with anticipation—some with dread. Chock full of over-indulgence, “quality” family time, horrendous travel delays, screaming children and full-contact family brawls, this time of year is intense, exciting, stressful and wonderful all at the same time. Given that Thanksgiving celebrations of one kind or another have occurred for over 600 years,... Read more »