• 16 email marketing terms PR pros should know
    Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros’ marketing colleagues use terms related to email and digital marketing or employ abbreviations: “We need to re-think the CTA on that drip campaign because the CTR was abysmal.” Decipher your marketing department’s lingo with this... Read more »
  • How a poor digital strategy helped bankrupt Toys R Us
    How does a big-name retail chain—with an endless stream of new consumers—end up on the brink of bankruptcy? In the case of Toys R Us, the blame lies largely with a sluggish transition to e-commerce. The chain is set to file for bankruptcy as early as this week. It will continue to operate, keeping stores open... Read more »
  • 5 ways to stand out on YouTube
    If you’re ignoring video as part of your digital marketing strategy, you might be well behind the competition. YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain... Read more »
  • Survey: Money jitters, trust issues cloud media industry’s future
    Journalism is in a season of tumult. Mynewsdesk surveyed 3,175 journalists and PR professionals from 12 countries to get a sense of what issues are causing the most job-related anxiety. Half of the respondents expressed concern that the “news media is no longer trusted as a reliable source of information.” Fifty-three percent view “fake news”... Read more »
  • Dominica PM relates hurricane’s fury on Facebook
    It takes courage—and openness—to post live updates during a hurricane. Prime Minister Roosevelt Skerrit has become the primary source for updates on Hurricane Maria as the storm lashed the island of Dominica last night. His dramatic Facebook posts paint a vivid picture of the storm’s violence. His pleas and depictions were often poetic as... Read more »
  • 6 vital reasons you should write a horrible first draft
    Writing flawed copy can be freeing. My library of books about writing expands every year, but no author has shaped and affirmed my writing process like Anne Lamott. In “Bird by Bird,” Lamott liberated me with these words: Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting... Read more »
  • ‘Hot cop’ in hot water as anti-Semitic posts surface
    Brand ambassadors beware: What social media gives, social media can take away. The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall. The post, which has since been removed from the Gainesville Police Department’s Facebook page, features three officers, dubbed the... Read more »
  • The days of poor video communication are over
    What’s standing between you and stellar video communications? Whether it’s no budget, no technical know-how or no engaging story ideas, you can make those obstacles a distant memory. Ragan is offering two workshops that will help you produce outstanding videos. Join expert Justin Allen for one or both workshops on the following dates in these... Read more »
  • As many offer free food for National Cheeseburger Day, Shake Shack shines
    Cheeseburger lovers rejoice: Today is your day. National Cheeseburger Day (or Sept. 18, as vegetarians know it) brings with it a celebration of the food item—along with a chance for marketers to offer consumers free food. Here’s a rundown of brand managers who are taking part in delicious promotions today: ... Read more »
  • Innovation and killer content make a great intranet
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